# identity.md

## Organization Overview
- **Company Name:** ezpz
- **Mission:** To offer safe, developmentally appropriate feeding tools for babies and beyond, supporting baby-led weaning, starting solids, and self-feeding milestones toward mealtime independence with expertly designed silicone mats, cups, utensils, and sensory tools.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Lindsey Laurain, Founder (https://ezpzfun.com/pages/our-story)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to supporting children's development and mealtime independence through safe, expert-designed, and developmentally appropriate feeding tools, inspired by a mom's real-world experience.

## Operations & Structure
- **Business Model and Operational Approach:** Develops and sells a range of silicone feeding products, including mats, cups, utensils, and sensory tools, with a focus on design by pediatric feeding experts and inspiration from real-life parenting needs.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Collaborates with pediatric feeding experts to ensure products are developmentally appropriate and safe.